Monthly Archives: March 2016

Renew and Sell Additional Products to Your Audience

We’ve been sharing how to manage the sales funnel in Multipub over the last few weeks. Today, we’re sharing step four, but you can find step one, step two and step three on the blog. As you build your database of information about each subscriber, Multipub makes it easy to determine purchasing decision tendencies within your audience. In …

Converting Leads to Paying Customers

We’ve been sharing how to manage the sales funnel in Multipub over the last few weeks. Today, we’re sharing step three, but you can find step one and step two on the blog. All the information in Multipub will enable you to see which kinds of content are the most effective at nurturing and engaging your leads. Working …

Room Rate for MPUG 2016 Expires Friday

April 25-27, we’ll be hosting our Multipub Users Group (MPUG) meeting in Kansas City. For the event, we’ve secured a block of rooms at the Sheraton Kansas City Hotel at Crown Center. To get the discounted rate of $149/night, you must reserve your room before this Friday, March 25 a 5:00 PM CST. Use code …

Nurturing Your Leads

On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step two, nurturing your leads. You can find step one here. Once you have built your database of prospects, the next step is to encourage them to engage with your content. This is …

Building Your Prospect Database

On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step one, building your prospect database. Building your prospect database is the first step in acquiring new subscribers. There are a variety of sources for obtaining lists, and Multipub allows you to incorporate …

Marketing in Multipub

Did you know that Multipub is the perfect database to support your marketing efforts? Multipub users can access various pieces of functionality to tie data to a traditional “Sales Funnel” model. This process suggests the best way to grow sales is by channeling prospects this way: Prospect  ->  Lead  ->  Customer  ->  Repeat Buyer This model works …