Monthly Archives: January 2018

5 Data Points That Will Help Grow Your Business

With so many ways to engage and interact with potential subscribers, the volume of data collected can seem overwhelming. While there are a number of demographic points every company should collect, there are some factors that can actually help publishers expand their audience and sales. Below, you’ll find five data points that will help you …

New Conversion Planning Webinar for Prospective Multipub Users

For several years, we’ve hosted a webinar series for prospective users called Focus. In it, we’ve covered six, key aspects of Multipub. While each sheds light on a critical, platform component, we wanted to share more with potential clients. In response, we created six, new sessions, which we will begin rolling out this month. In …

Did You Know: Promotion Module

Our Promotion Module was designed to help publishers analyze return on investment for marketing efforts. It does this by linking marketing costs to sales made. Included in all three of our packages, it tracks campaigns managed both in and out of Multipub. To begin using the Promotion Module, organizations start by inputting marketing expenses. Costs …