Author Archives: Lorna Fenimore

Did You Know: MultiList

Developing robust profiles on each of your contacts can help boost engagement and convert leads to subscribers. However, there is one source of information that is often overlooked. In addition to providing new sources for leads, purchased lists can offer insight into an individual’s interests. Our MultiList module can help you learn more about each …

New Release Feature: Credit Card Vaulting

For years, Multipub has supported recurring billing, autorenewals and supplemental future orders by securely storing credit card profiles and tokens. Recently, we’ve taken this functionality one step further. Our platform can now “vault” credit cards, allowing companies to collect card information in advance of actual billing. In the past, the credit card would need to …

New Client Webinar Demonstrates Import Transactions

On February 6, we’ll offer a new MultiView client webinar. In this edition, we will walk attendees through Multipub’s import transaction capabilities. You’ll learn tips to automate time-consuming tasks and increase efficiency. With Import Transactions, users have the ability to import updates via flat files from any data source. This includes new orders, renewals, payments, …

5 Data Points That Will Help Grow Your Business

With so many ways to engage and interact with potential subscribers, the volume of data collected can seem overwhelming. While there are a number of demographic points every company should collect, there are some factors that can actually help publishers expand their audience and sales. Below, you’ll find five data points that will help you …

New Conversion Planning Webinar for Prospective Multipub Users

For several years, we’ve hosted a webinar series for prospective users called Focus. In it, we’ve covered six, key aspects of Multipub. While each sheds light on a critical, platform component, we wanted to share more with potential clients. In response, we created six, new sessions, which we will begin rolling out this month. In …

Did You Know: Promotion Module

Our Promotion Module was designed to help publishers analyze return on investment for marketing efforts. It does this by linking marketing costs to sales made. Included in all three of our packages, it tracks campaigns managed both in and out of Multipub. To begin using the Promotion Module, organizations start by inputting marketing expenses. Costs …

5 Things You Should Know About the EUGDPR

Last month, we hosted a roundtable discussion on the European Union’s General Data Protection Regulation (GDPR) at the Business Information & Media Summit (BIMS). This new regulation requires publishers to get affirmative consent before they collect any data from an individual. It also says a publisher must keep a record of the agreement, and the individual …

MultiView Offers First Look at v.14.19

Registration is now open for the first installment of our client webinar series, MultiView. In our January sessions, we will walk attendees through Multipub’s latest release, v.14.19. Each hour-long demo will show new features, like: The ability to “vault” or securely store credit card numbers for automatic renewals. A new audit report designed to flag …

New Client Profile: Fastline Media Group

A customer since 1994, Fastline Media Group is dedicated to quality agrimarketing advertising both in print and online. Their distribution database of agriculture equipment buyers is the strongest in the industry. Before we began working together, Fastline was looking for a platform that could handle the complexities of their non-traditional model. They have a combination …