On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step one, building your prospect database. Building your prospect database is the first step in acquiring new subscribers. There are a variety of sources for obtaining lists, and Multipub allows you to incorporate …

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Did you know that Multipub is the perfect database to support your marketing efforts? Multipub users can access various pieces of functionality to tie data to a traditional “Sales Funnel” model. This process suggests the best way to grow sales is by channeling prospects this way: Prospect  ->  Lead  ->  Customer  ->  Repeat Buyer This model works …

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Our development team has put the finishing touches on a new, Multipub feature. Now, users can tie data to subscriber accounts with the addition of hyperlink fields. These can be used to: Connect to subscribers’ social media accounts. Link to PDF’s, like contracts or invoices. Easily access network folders relating to a particular account. Here’s …

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Multipub was built on a foundation that ensures it is always in balance and auditable. The platform leaves a complete audit trail, as every transaction is recorded. The system also provides details for making necessary business decisions. That being said, it’s still critical for users to follow a series of accounting best practices to accomplish …

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While we were at BIMS, we heard several presentations on earning revenue from your vast audience data. By utilizing engagement information, publishers can find and sell qualified leads to partners. This data is valuable to many companies, because publishers often have what many businesses lack – demographic and contact information on a specific target market. For …

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By Robert Tonchuk Call Centers. Customer Service Department. Client Relations. The terminology varies from company to company and across industries, but be that as it may, the primary focus remains the same – keeping clients happy, satisfied, and most importantly, as customers. Your inbound call center mostly likely will be the first contact your client …

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By Robert Tonchuk Your customer service team is often the face of your company. They touch on every aspect of your business, whether they’re discussing pricing or editorial content. There are a number of best practices you can implement to support them through your subscription management system. 1. Keep Good Notes This sounds pretty basic, …

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We’re often asked about our API’s, so today, we’re sharing information about those available via the Mult-e-commerce module. For starters, all of our API’s submit and retrieve data from the Mult-e-commerce database. The Multipub and Mult-e-commerce databases are then kept up-to-date via Replication, which runs continuously. Nearly all subscriber and order fields are included with …

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Yesterday, we attended the keynote speech “The Membership Economy: What it Means for Specialty Publishing” at the Business Information & Media Summit. The speakers focused on how publishers are building communities from their subscription/audience databases. The key difference between memberships and subscriptions is that a membership offers two way communication, whereas with a subscription, the …

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