Multipub now measures customer engagement levels. We accomplish this by importing data from both your Content Management System (CMS) and your Email Service Provider (ESP) into our platform. Our flexible data tables capture information, like clicks, bounce rates, open rates, etc. The data is then aggregated, allowing you to answer relevant, meaningful questions about your …

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Before the Internet became “social,” publishers reported only subscriber statistics in their circulation audits, but with the dawn of new media, audit bureaus are allowing the inclusion of new channels. Facebook, Twitter, Google+ and LinkedIn are just a few of the places data is collected. If your organization has a presence on social media, it’s …

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Keeping your organization Payment Card Industry (PCI) compliant can seem like an overwhelming endeavor. But, there are a number of simple steps you can take to keep sensitive data safe. While our list focuses on electronic data, the first thing every organization should examine is its operations. PCI compliance applies to credit card numbers in …

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Today, we’re sharing the final installment in our accounting checklist series. The monthly checklist has more steps than the other two, but if you’re reviewing your data daily and weekly, it won’t take nearly as long to complete. Before we walk you through the process, it’s important to note that if you’re a Multipub user, …

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This week, we’re sharing the next installation of our accounting checklist series. We last posted our daily list, and today, we’re offering a weekly one for your use. Having systems like these in place improves accuracy and saves time. To make your weekly check, start by running the deposit report and balancing your cash. Compare …

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Having daily, weekly and monthly checklists for your accounting system improves accuracy and efficiency. Over the next three weeks, we’ll be sharing our recommendations for each. To kick things off, we’ve compiled a list of items to check daily. It’s a short list, but will make weekly and monthly checks run more smoothly. First, run …

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Our development team has once again increased functionality for Multipub users. Now, clients can create products in another system, such as Salesforce.com or Woocommerce and have that data transferred to Multipub via API’s. Instead of entering the data in multiple platforms, users input product information just once. To bridge the gap between the data Multipub …

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Our development team is continually looking at ways to adapt Multipub to better meet the demands of today’s market. With the rise of Internet sales, companies, like Apple and Amazon, provide a new, but independent revenue stream. Subscriptions purchased through these entities can be difficult to integrate into a company’s existing accounting system, as Apple …

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One of the largest differences in how the two are structured is the way in which each is managed. At larger companies, circulation departments are managed by operations. Smaller organizations typically flow circulation tasks through their marketing manager. Responsible for sales and customer retention, marketing departments at small companies handle customer service, fulfillment, invoicing and …

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