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Client Challenge:

Penny Publications needed a system that could handle both subscriptions and one-off (book) products. They also were looking for a platform that could integrate with outside vendors and their in-house payment processing and transmission system.

Client Brief:

Client Name: Penny Publications, LLC
Industry: Consumer Publications
Why Multipub: All products on one customer record

Solution:

Multipub allows users to access product information for both subscription and one-off products on a single customer screen. It also integrates with mailing houses, NCOA list cleaners, online credit card processors and has a Web Ascii Import Module to collect order data.

The Benefits:

  • Viewing product data on a single customer record saved them time.
  • Integrations with existing systems have made their operations more efficient and accurate.

“We needed a system that could handle both subscriptions and one-shot (book) products. Being able to access and view both kinds of products on a single customer record has saved our team valuable time.”

– Rita Skog, the Vice President of Direct Marketing and Fulfillment Operations, Penny Publications, LLC

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