Before the Internet became “social,” publishers reported only subscriber statistics in their circulation audits, but with the dawn of new media, audit bureaus are allowing the inclusion of new channels. Facebook, Twitter, Google+ and LinkedIn are just a few of the places data is collected.
If your organization has a presence on social media, it’s important to ensure you’re leveraging those impressions. In the new, comprehensive reports, auditors will ask for the following information about each social media channel:
- Names of all platform pages, along with the appropriate URL
- Number of followers on a selected date within the audit period
- The period to be audited
In some cases, frequency of access, duration and other measurements are also reported, though metrics vary. Simply, supplying a screen grab of your company’s profile can often provide most of the necessary data.