Did you know that Multipub is the perfect database to support your marketing efforts? Multipub users can access various pieces of functionality to tie data to a traditional “Sales Funnel” model. This process suggests the best way to grow sales is by channeling prospects this way:
Prospect -> Lead -> Customer -> Repeat Buyer
This model works especially well for content providers, because content is the perfect vehicle for nurturing a lead.
In our blog posts over the next few weeks, we will be discussing how to manage the Sales Funnel in Multipub. Here is a quick overview of each area we’ll be covering:
Build your prospect database. Utilize Multipub’s Finder Number Database and MultiList capabilities to help build your prospect database.
Nurture the lead. Allow prospects to register for content, either free newsletters or a trial subscription period to gain familiarity with your brand.
Convert the lead to a paying customer. Keep certain content reserved for strictly paying subscribers to convert leads.
Renew and sell additional products to the customer. Manage your renewals and cross-sales opportunities to sell to your existing subscriber base.
To learn more about these and other Multipub features, contact us at firstname.lastname@example.org.