For several weeks, we’ve been releasing excerpts from our article, “How Publishing and Subscription Software Has Changed.” Today, we’re sharing the fourth installment. Over the course of the next three weeks, we’ll continue to publish new sections from it, and in early January, we’ll provide details on how to access the entire document. In the meantime, learn more about the importance of connectivity below.

For many years, there was no connection between a subscription management system and a company’s website. In fact, for a long time, purchases weren’t made online. The landscape of how we do business has completely changed. Things are moving faster, so more automation is needed to improve accuracy and boost efficiency.

With today’s technology, websites and subscription management systems can share a continuous flow of data. Customers can update contact information online, and the new data is automatically updated in the company’s database. From a publisher’s perspective, new orders are added to the system in real-time, allowing companies to earn and defer revenue immediately.

In addition to connecting to websites, systems are now designed to integrate with other solutions. It is not enough to be a standalone platform. Instead, software companies often partner to provide a greater range of functionality to clients. Whether it’s a content management or sales tax system, subscription management software is now designed to work well with outside entities. Having programs feed data into one another saves publishers valuable time.

Next week, be sure to swing by our site to learn more. But in the meantime, please consider this the beginning of a larger conversation. We’d like to hear what you’ve noticed and the changes you expect to see in the months and years to come. Post your insights using #subscriptionplatformchanges to share your perspective.

More from “How Publishing and Subscription Software Has Changed”
Intro
The Rise of Big Data
The Increase in Diversification and Importance of User Data