Our Promotion Module was designed to help publishers analyze return on investment for marketing efforts. It does this by linking marketing costs to sales made. Included in all three of our packages, it tracks campaigns managed both in and out of Multipub.
To begin using the Promotion Module, organizations start by inputting marketing expenses. Costs can be defined as flat, per piece or per subscriber. Users can also define cost factors, like:
- Hours spent
- Gross order
- Per net order
- Per unit cost
- Flat charge
Then, as responses to campaigns are received, the platform ties sales to the related expenditures. The data collected is used to generate custom reports, which provide valuable business intelligence data, such as response rates and profit and loss statements.