Label sets allow publishers to target subscribers seamlessly. Whether they are providing an insert to those in a specific city or wrapping a subscriber’s last issue, Multipub will help automate that process for you. Instead of creating permutations for every combination, simply set the criteria for each set one time.
Here’s an example of how it works using these parameters.
- Subscribers in Boulder, Colorado receive an insert.
- Those receiving their last issue should be wrapped.
- Anyone in zip code 80301 gets a targeted advertising insert from Home Depot.
In some systems, users are asked to create nine sets. Mixing and matching criteria to meet all possible scenarios, such as insert and last issue, last issue and zip code, all three; etc. With Multipub, users can enter their information once, including and excluding criteria, as needed. Then, the platform will automatically deliver every combination for you.
How it Works
The first step is the ability to mark a record as belonging to multiple sets of an issue sort by checking the “Include in Multiple Sets?” box on the initial label control. This tells the system that the subscriber could get multiple special handling items, such as the insert and the wrapper.
Then, when the multiple sets are established on a label control, the system will mark each record that matches one of the sets with the set numbers (note the numeric numbers at the end of the line). So, that if a record fits more than one order, the Label Pool field will be populated with the number of each set. For example, 0102 would indicate the record fits the criteria of set 01 and set 02.
When multiple sets are selected, the system no longer displays the labels in the label spooler within the label sets. Rather all labels are displayed in set 00. The user must look at the individual records to determine the sets for which the subscriber is qualified.
To include the set numbers in the ASCII output, the user needs to ensure the fields are added to ASCII output design for the issue labels.
Note: this field is currently listed as the Label Pool field in Design ASCII.
Exclude from Sets
Users can also exclude subscribers from one or more sets, if that record fits the criteria of more than one set. In this manner, the user can indicate that one or more sets have priority over others, but will allow the mix of other sets.
In the Set Exclusion box, the user can indicate, if a subscriber is found in more than one set, exclude them from the sets indicated and only allow them to reside in the set highlighted.
The resulting label files will still place all records in label set 0 on the display, but each individual record will display the label pool set number that was selected in this box.