By Robert Tonchuk Client data is the most important asset within your organization. However, you need the right tools to access it. With a robust reporting tool, you can find invaluable business intelligence data and use it to guide your decision making process. It can help you access: Customer profiling and support. Market research. Information …

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On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step one, building your prospect database. Building your prospect database is the first step in acquiring new subscribers. There are a variety of sources for obtaining lists, and Multipub allows you to incorporate …

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Did you know that Multipub is the perfect database to support your marketing efforts? Multipub users can access various pieces of functionality to tie data to a traditional “Sales Funnel” model. This process suggests the best way to grow sales is by channeling prospects this way: Prospect  ->  Lead  ->  Customer  ->  Repeat Buyer This model works …

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Our development team has put the finishing touches on a new, Multipub feature. Now, users can tie data to subscriber accounts with the addition of hyperlink fields. These can be used to: Connect to subscribers’ social media accounts. Link to PDF’s, like contracts or invoices. Easily access network folders relating to a particular account. Here’s …

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While we were at BIMS, we heard several presentations on earning revenue from your vast audience data. By utilizing engagement information, publishers can find and sell qualified leads to partners. This data is valuable to many companies, because publishers often have what many businesses lack – demographic and contact information on a specific target market. For …

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Your customer service team is often the face of your company. They touch on every aspect of your business, whether they’re discussing pricing or editorial content. There are a number of best practices you can implement to support them through your subscription management system. 1. Keep Good Notes This sounds pretty basic, but making sure …

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2015 has been an exciting year for us. We introduced updates to our platform, welcomed new clients and made some big changes to our brand. Here’s a quick overview of what happened at Multipub this last year. Company News We unveiled a new logo, website, booth and marketing materials. This post gives an overview of the …

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We’re pleased to share the most recent update to Multipub will be released January 1, 2016. Our superstitious development team* has been hard at work creating enhancements to the system. The v.14 release includes a number of changes, but some of the most significant are: Increased speed. The new version uses updated technology for faster …

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We’re often asked about our API’s, so today, we’re sharing information about those available via the Mult-e-commerce module. For starters, all of our API’s submit and retrieve data from the Mult-e-commerce database. The Multipub and Mult-e-commerce databases are then kept up-to-date via Replication, which runs continuously. Nearly all subscriber and order fields are included with …

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