Running renewal campaigns is an integral part of any publisher’s business. In a recent client webinar, we shared how to successfully conduct them with Multipub. Today, we’re sharing those steps with you. 1. Access the renewal campaign menu by selecting, Marketing > Campaign Menu > Process Campaigns. 2. From here, you can begin designing your …

Although publishers often need revenue separated by product, there are times when they want to evaluate several items as a single group. With our new release, users have the capability to do just that, simplifying renewals and fulfillment. Creating product groups helps publishers more accurately track and fulfill orders. For example, print and digital versions …

In our latest release, users have access to two, new, autorenewal reports. One produces a pre-processing file, and the other helps users perform an audit of automatic renewal orders. Below, we have details on how to find and run both. Pre-Processing Report This report lists all the orders set as autorenewals that are expiring within …

Developing robust profiles on each of your contacts can help boost engagement and convert leads to subscribers. However, there is one source of information that is often overlooked. In addition to providing new sources for leads, purchased lists can offer insight into an individual’s interests. Our MultiList module can help you learn more about each …

For years, Multipub has supported recurring billing, autorenewals and supplemental future orders by securely storing credit card profiles and tokens. Recently, we’ve taken this functionality one step further. Our platform can now “vault” credit cards, allowing companies to collect card information in advance of actual billing. In the past, the credit card would need to …

With so many ways to engage and interact with potential subscribers, the volume of data collected can seem overwhelming. While there are a number of demographic points every company should collect, there are some factors that can actually help publishers expand their audience and sales. Below, you’ll find five data points that will help you …

Our Promotion Module was designed to help publishers analyze return on investment for marketing efforts. It does this by linking marketing costs to sales made. Included in all three of our packages, it tracks campaigns managed both in and out of Multipub. To begin using the Promotion Module, organizations start by inputting marketing expenses. Costs …

Multipub offers extensive group processing to simplify management of your large accounts, such as corporate accounts, associations or large gift subscriptions. Our platform stores all the details for each individual member of the group, but offers expedited processing via our Group Renewals and Quick Payments software. And, if groups are designated for online products, you …

Our Finder Number Database was created to help companies manage and store lists purchased for one-time use. With this module, you can keep large, database lists in a subsidiary database connected to Multipub. This ensures purchased lists are kept separate from subscriber information, reducing the risk of overuse. However, because they are linked, prospects from …