When it comes to improving promotions, it’s important to examine your data in a number of ways. Analyzing how various groups are responding, as well as their characteristics, can help you identify why some are performing better than others. To help you pinpoint what works best for your business, we’ve assembled five data points you …

It can be said the marketing team attains new subscribers, and the content team retains subscribers. However, when renewals are due, the marketing department can play an important role in retention. By presenting the right product at the right price at the right time, they can create a value proposition that makes sense for the …

The European Union’s General Data Protection Regulation (GDPR) goes into effect next week, May 25, 2018. In the past, we’ve shared the five things you should know about the EU GDPR, but today, we’re discussing how Multipub is addressing the new regulation. While most of the compliance is up to the individual organization and goes outside …

Running renewal campaigns is an integral part of any publisher’s business. In a recent client webinar, we shared how to successfully conduct them with Multipub. Today, we’re sharing those steps with you. 1. Access the renewal campaign menu by selecting, Marketing > Campaign Menu > Process Campaigns. 2. From here, you can begin designing your …

Although publishers often need revenue separated by product, there are times when they want to evaluate several items as a single group. With our new release, users have the capability to do just that, simplifying renewals and fulfillment. Creating product groups helps publishers more accurately track and fulfill orders. For example, print and digital versions …

In our latest release, users have access to two, new, autorenewal reports. One produces a pre-processing file, and the other helps users perform an audit of automatic renewal orders. Below, we have details on how to find and run both. Pre-Processing Report This report lists all the orders set as autorenewals that are expiring within …

Developing robust profiles on each of your contacts can help boost engagement and convert leads to subscribers. However, there is one source of information that is often overlooked. In addition to providing new sources for leads, purchased lists can offer insight into an individual’s interests. Our MultiList module can help you learn more about each …

For years, Multipub has supported recurring billing, autorenewals and supplemental future orders by securely storing credit card profiles and tokens. Recently, we’ve taken this functionality one step further. Our platform can now “vault” credit cards, allowing companies to collect card information in advance of actual billing. In the past, the credit card would need to …

With so many ways to engage and interact with potential subscribers, the volume of data collected can seem overwhelming. While there are a number of demographic points every company should collect, there are some factors that can actually help publishers expand their audience and sales. Below, you’ll find five data points that will help you …