Label sets allow publishers to target subscribers seamlessly. Whether they are providing an insert to those in a specific city or wrapping a subscriber’s last issue, Multipub will help automate that process for you. Instead of creating permutations for every combination, simply set the criteria for each set one time. Here’s an example of how …

Understanding how your audience interacts and engages with your brand can help you identify important sales opportunities. In this short video, we’re sharing exactly how Multipub displays this valuable data, as well as strategies that will help you expand your reach. We want to hear from you. Over the course of the next year, we’ll …

Recognized for its accounting capabilities, Multipub was designed to help users simplify routine tasks, like invoicing. Today, we’re pleased to share an overview of the three kinds of invoices you’ll find in Multipub, along with details on how to set them up. The first is a traditional invoice, used for initial billing. With it, you …

Invoicing is a critical component of any business. Ensuring payments are made and cash is flowing not only helps cover your overhead expenses, but also ensures your company can continue to grow. Below, you’ll find a list of eight best practices designed to improve your invoicing efforts: Set-up multiple invoicing efforts, so you can continue …

We offer a number of resources for Multipub users on our support site. Here, you’ll find the most up-to-date materials on navigating our system. Find exactly what you’re looking for by using the search bar. Or, dive into the many resources we have by logging in. Access: Video recordings of MultiView webinars. Platform documentation, which …

We’ve shared our tips for creating renewal campaigns, but today, we’re discussing some of our favorite ways to troubleshoot them. To determine where the error may have occurred, we recommend accessing the Process Campaigns grid. This is the best place to see a snapshot of your campaign. Here, you can also find the current effort …

When it comes to improving promotions, it’s important to examine your data in a number of ways. Analyzing how various groups are responding, as well as their characteristics, can help you identify why some are performing better than others. To help you pinpoint what works best for your business, we’ve assembled five data points you …

It can be said the marketing team attains new subscribers, and the content team retains subscribers. However, when renewals are due, the marketing department can play an important role in retention. By presenting the right product at the right price at the right time, they can create a value proposition that makes sense for the …

The European Union’s General Data Protection Regulation (GDPR) goes into effect next week, May 25, 2018. In the past, we’ve shared the five things you should know about the EU GDPR, but today, we’re discussing how Multipub is addressing the new regulation. While most of the compliance is up to the individual organization and goes outside …