By Robert Tonchuk In the first installment of our reporting blog series, we shared details on reports commonly used by sales, marketing and finance departments. Today, we’re providing information on those essential to accounting, fulfilment and customer service teams: General Ledger (GL) Deferred Revenue Report Deposit Report Aging Report Inventory by Issue Report Comment Type …

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By Robert Tonchuk Client data is the most important asset within your organization. However, you need the right tools to access it. With a robust reporting tool, you can find invaluable business intelligence data and use it to guide your decision making process. It can help you access: Customer profiling and support. Market research. Information …

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We’ve been sharing how to manage the sales funnel in Multipub over the last few weeks. Today, we’re sharing step four, but you can find step one, step two and step three on the blog. As you build your database of information about each subscriber, Multipub makes it easy to determine purchasing decision tendencies within your audience. In …

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We’ve been sharing how to manage the sales funnel in Multipub over the last few weeks. Today, we’re sharing step three, but you can find step one and step two on the blog. All the information in Multipub will enable you to see which kinds of content are the most effective at nurturing and engaging your leads. Working …

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On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step two, nurturing your leads. You can find step one here. Once you have built your database of prospects, the next step is to encourage them to engage with your content. This is …

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On the blog, we will be discussing how to manage the sales funnel in Multipub over the next few weeks. Today, we’re sharing step one, building your prospect database. Building your prospect database is the first step in acquiring new subscribers. There are a variety of sources for obtaining lists, and Multipub allows you to incorporate …

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Did you know that Multipub is the perfect database to support your marketing efforts? Multipub users can access various pieces of functionality to tie data to a traditional “Sales Funnel” model. This process suggests the best way to grow sales is by channeling prospects this way: Prospect  ->  Lead  ->  Customer  ->  Repeat Buyer This model works …

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Our development team has put the finishing touches on a new, Multipub feature. Now, users can tie data to subscriber accounts with the addition of hyperlink fields. These can be used to: Connect to subscribers’ social media accounts. Link to PDF’s, like contracts or invoices. Easily access network folders relating to a particular account. Here’s …

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Multipub was built on a foundation that ensures it is always in balance and auditable. The platform leaves a complete audit trail, as every transaction is recorded. The system also provides details for making necessary business decisions. That being said, it’s still critical for users to follow a series of accounting best practices to accomplish …

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