Over the years, we’ve developed a number of partnerships to offer our clients a wider array of services. As an extension of this, we’re compiling a subscription management resources list and need your help. We’d like to know which products and companies you can’t live without. Tell us on Facebook, Twitter or LinkedIn who you use with Multipub, …

Read More

This month at #SIPADC2015, I participated in a round table on building a marketing/audience database. There, we discussed the importance of unifying information into one system and collecting meaningful data. Having an integrated database: Makes it easier to select records for marketing efforts. Increases content relevance. Allows you to identify new product opportunities. Improves cross-selling. …

Read More

You can use Multipub and Microsoft Word together to send personalized, custom emails and form letters to subscribers. This mail merge can take Multipub data that is exported to a flat file (e.g .txt or .csv) or via an ODBC connection. By utilizing the mail merge functionality, you can personalize: Invoices Statements Renewals Customer service letters …

Read More

Creating a Request for Proposal (RFP) is often the first step towards finding a new software partner. It can take a lot of time to develop the right questions and outline your requirements. To simplify things, we’ve created an RFP template for you use. In it, you’ll find typically asked questions and a general framework. …

Read More

Multipub now measures customer engagement levels. We accomplish this by importing data from both your Content Management System (CMS) and your Email Service Provider (ESP) into our platform. Our flexible data tables capture information, like clicks, bounce rates, open rates, etc. The data is then aggregated, allowing you to answer relevant, meaningful questions about your …

Read More

Before the Internet became “social,” publishers reported only subscriber statistics in their circulation audits, but with the dawn of new media, audit bureaus are allowing the inclusion of new channels. Facebook, Twitter, Google+ and LinkedIn are just a few of the places data is collected. If your organization has a presence on social media, it’s …

Read More

Keeping your organization Payment Card Industry (PCI) compliant can seem like an overwhelming endeavor. But, there are a number of simple steps you can take to keep sensitive data safe. While our list focuses on electronic data, the first thing every organization should examine is its operations. PCI compliance applies to credit card numbers in …

Read More

Today, we’re sharing the final installment in our accounting checklist series. The monthly checklist has more steps than the other two, but if you’re reviewing your data daily and weekly, it won’t take nearly as long to complete. Before we walk you through the process, it’s important to note that if you’re a Multipub user, …

Read More

This week, we’re sharing the next installation of our accounting checklist series. We last posted our daily list, and today, we’re offering a weekly one for your use. Having systems like these in place improves accuracy and saves time. To make your weekly check, start by running the deposit report and balancing your cash. Compare …

Read More