Client Challenge:
In 1994, the Center for Inquiry was looking for a subscription management platform. At the time, they needed a single system that could manage multiple magazines and produce invoices and renewals.
Client Brief:
Client Name: Center for Inquiry
Industry: Consumer
Why Multipub: Manage multiple products in one system.
Solution:
Multipub delivered on both counts and has continued to grow and evolve with their business. Since our partnership began over 20 years ago, they, like many publishers, are now using our system to manage web products. We have also partnered to build a database specific to each of their target markets. Having the capability to see an individual subscriber’s interests is an integral part of their customer service and sales strategy.
The Benefits:
- All magazines managed in one platform.
- Ability to produce invoices and renewals.
- Customized database that supports their unique verticals.