Fastline Media Group was looking for a platform that could handle the complexities of their non-traditional model. They have a combination of paid and controlled subscriptions and wanted a system that could manage both, as well as their rotated circulation. Fastline also collects a massive amount of data from their audience and needed a platform that would support the extensive demographics they use for list selects and advertisers
Client Name: Fastline Media Group
Industry: Media Group for the Ag Industry
Why Multipub: Rotated circulation and extensive demographics
Multipub not only manages Fastline Media Group’s combination of paid and controlled titles, but also assists them with their rotated circulation. A customer since 1994, they have the ability to track an unlimited number of demographics with our system. By connecting Multipub to their site via API’s, they can attract advertisers with audience data gleaned from targeted, online collection forms.
- Simplifies product management by tracking paid and controlled titles.
- Supports rotated circulation.
- Boosts efficiency by integrating with their website, the postal pre-sort and NCOA software.
- Manages an unlimited number of audience demographics.