Inside Washington Publishers wanted to upgrade their subscription management system. They had been using a simple platform for many years, but as they grew and their business changed, they needed a more robust solution with reliable support and a wide range of options and available add-ons. Having the capability to create custom demographic fields and make a smooth transition from the old to the new system were high on their must-haves list. They also wanted to make invoicing and renewals more efficient.
Client Name: Inside Washington Publishers
Industry: Business-to-Business News Publishing
Why Multipub: Subscriber-centric platform with custom demographics
Multipub allows Inside Washington Publishers to very easily generate invoices and renewal notices across all products in a single action. With custom demographic fields, they can import and use legacy data from outdated systems. In addition to managing their conversion, we also helped them integrate with SendGrid. Using these solutions together, they can easily email invoices and renewals, tracking any associated information in one place.
- Subscriber-centric system
- Custom demographic fields
- SendGrid integration