Client Challenge:
Before choosing Multipub, Natural Gas Intelligence was using a system that made subscription management time-consuming. To manage their titles, they had to separately log into each publication. This meant they couldn’t view all of a customer’s subscriptions in one place. They were also looking for a user-friendly platform with robust engagement data and API’s that would connect to their site.
Client Brief:
Client Name: Natural Gas Intelligence
Industry: Business-to-Business
Why Multipub: Subscriber-centric platform with extensive engagement data
Solution:
Multipub is a subscriber-centric platform, allowing users to view multiple titles and valuable engagement data from a single customer record. The system uses API’s to ensure clients can connect Multipub to their website and other business solutions. Natural Gas Intelligence links their site and email to our platform to gain a complete understanding of what is of value to their clients. While this data is accessible at the customer level, it can also be found in our reporting module to provide users with a comprehensive view, which is perfect for trendspotting and forecasting.
The Benefits:
- Subscriber centric system
- Robust engagement data
- Website integration and API connections
- A custom view with data points, like site licenses, comments, orders and activities, in one place