Client Challenge:
Penny Publications needed a system that could handle both subscriptions and one-off (book) products. They also were looking for a platform that could integrate with outside vendors and their in-house payment processing and transmission system.
Client Brief:
Client Name: Penny Publications, LLC
Industry: Consumer Publications
Why Multipub: All products on one customer record
Solution:
Multipub allows users to access product information for both subscription and one-off products on a single customer screen. It also integrates with mailing houses, NCOA list cleaners, online credit card processors and has a Web Ascii Import Module to collect order data.
The Benefits:
- Viewing product data on a single customer record saved them time.
- Integrations with existing systems have made their operations more efficient and accurate.