Client Challenge:
Subscription management was a challenge for the St. Louis/Southern Illinois Labor Tribune. Their paper is mailed to the homes of 55,000 union member subscribers, but paid for centrally by 60 different local labor unions. Although the paper is published weekly, not all subscribers take the paper every week. Getting their paper in the mailboxes of the right subscribers on the appropriate week is no easy task.
Client Brief:
Client Name: St. Louis/Southern Illinois Labor Tribune
Industry: Business-to-Business
Why Multipub: Handles complex fulfillment and subscription management.
Solution:
To offer the complexity needed, we designed a custom solution that generates union invoices based on the number of copies delivered to members of each union. It also allows unions to manage their member subscribers by submitting lists that are then uploaded into Multipub. In addition, we trained their staff, so they could get the most from their subscription management system.
The Benefits:
- Handles complicated group subscriptions and billing arrangements.
- Offers flexibility to adapt with their business.
- Provides ongoing training and support.
- Uses our send frequency functionality to accommodate subscribers who do not receive a paper each week.