Client Challenge:
The Warren Group was using an old newspaper system to manage their subscriptions. The outdated platform didn’t offer the functionality they needed. As a result, they were searching for a solution that would easily support their marketing efforts, new data products, and site licenses and offer customizable demographics.
Client Brief:
Client Name: The Warren Group
Industry: Business-to-Business
Why Multipub: Supports their business with demographics, a website integration and controlled site access
Solution:
Multipub met each of The Warren Group’s goals with its flexible demographics and platform set-up. All their publishing products are housed together in one system, and their new WooCommerce websites are integrated with our platform, allowing them to take orders, control access and authenticate customers through a service portal. Customizations, like a personalized accounting feed, help them quickly access important business intelligence.
The Benefits:
- Integrates with their websites
- Controls site access
- Manages subscriptions and products in one platform.
- Offers demographic customization